为夯实和推进我中心市场营销国家级一流专业建设，我中心市场营销系特邀请荷兰汉斯应用科学大学DIEDERICH BAKKER教授于2022年5月12日在群贤楼426开展学术交流。本次学术交流主题为“The Marketing Trends in China and Europe”，市场营销系主任黄志璿主持会议，营销系原惠群、戢芳、吴钰萍、邹远洋、朱苗、李秀梅等教师参加了学术交流。
学术交流开始，首先由DIEDERICH BAKKER教授进行了自我介绍。然后，现场交流的教师均分享了各自的研究方向。在交流过程中，DIEDERICH BAKKER教授提出，中国与欧洲消费者之间的行为习惯存在较大差异，所以中欧消费者之间的行为对比研究存在较大的空间。此外，DIEDERICH BAKKER教授详细分享了自己的研究主题，以期为大家的研究提供启示，实现与各位老师的深度合作。
本次学术交流为营销系教师了解欧洲营销现状提供了机会，在拓展营销系教师的国际化视野、推动国际化合作研究方面具有重要作用。
图1 学术交流现场
图2 DIEDERICH BAKKER教授进行学术分享
附：DIEDERICH BAKKER教授简介
Professor Diederich Bakker
迪德里奇·巴克 教授 (汉斯应用科学大学, 荷兰)
Dr Diederich is Professor of Applied Sciences in International Business and Head of Internationalisation at Hanze University of Applied Sciences in Groningen, the Netherlands, Head of Internationalisation, Hanze UAS, International Business School. With a PhD in marketing and over 15 years of experience working in higher education, he has a thorough knowledge of the marketing and recruitment landscape of global higher education. His personal research interests focus on international business, SMEs, market entry strategies, private label branding and Asian branding strategies. Professor Diederich actively shares this knowledge with the EAIE community and in the past served as a Steering group member of the EAIE Expert Community Marketing and Recruitment. In 2020, Diederich joined the Conference Programme Committee. Representative papers have been published in Journal of Research in Interactive Marketing, Journal of Teaching in International Business, and Journal of Emerging Trends in Marketing and Management.